	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

Find out more about Jennifer L.:

A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

Subscribe to Jennifer L.'s Email Alerts

Get alerts when Jennifer L. submits a new article

Jennifer L. has been added to your favorite examiners

View my favorite Examiners

Marketing Examiner's Articles

Showing: marketing campaign articles

Statistics show direct marketers don't really know their customers

A Forrester study revealed that marketers are not in touch with the lists they send their marketing materials en...
Keep Reading »

Starbucks direct mail delivers

1 comment

Starbucks recently launched a new direct mail campaign that gets people going. The campaign is comprised of a mini-envelope reminiscent of a wallet....
Keep Reading »

Male copywriter bares all

Finding himself the recipient of a layoff, this male copywriter took the bull by the horns and came up with a very creative way to market himself....
Keep Reading »

'Pre'-release marketing builds momentum

Take advantage of the building momentum of a product launch with targeted, planned marketing activities. Palm is creating some much-needed marketing...
Keep Reading »

Make 2009 a good year for your business

If you're taking a road trip and you're going some where new, you wouldn't think of leaving without an atlas, maps,...
Keep Reading »

The mosts in marketing

As 2008 comes to a close I thought it appropriate to review the year in marketing from the marketing examiner standpoint, that is before moving on to...
Keep Reading »

Limited edition Obama mug now available

The Obama marketing machine is still kicking out marketing messages and incentives to donate. Today I received a notice that for all donations of $15...
Keep Reading »

What promotional activity is the least expensive?

1 comment

The headlines this morning are no better than yesterday and the day before. More job losses and a prediction that the economy won't begin to improve...
Keep Reading »

Record viewers watch political infomercial

1 comment

Last night's impressive audience capture by Barack Obama was incredible. According to Reuters, 26.4 million viewers tuned in to watch Barack Obama's...
Keep Reading »

Are political ads effective this close to the election?

1 comment

Last night I sat down and finished going through the voter booklet reading the proposed referendums and the proposed amendments that are up for vote....
Keep Reading »