	Jennifer L. Taylor Marketing Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Showing: advertising articles

Verizon's 'Island of Misfit Toys' funny ad hits ATT where it hurts

Friday, November 20th, 2009 · 1 comment

And now for another great ad from Verizon that was created after AT&T filed their lawsuit in response to...
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Be prepared--know the new FTC Act guidelines

The FTC has not updated their guidelines for advertising since 1980. That means that we're all familiar and...
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Location-based advertising reaches consumers at their location

Advertisers have reason to pay attention to location-based marketing opportunities. In a recent study conducted by Marketing Research Services Inc....
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Mobile Marketing 101

As geo-technology becomes more common use, mobile marketing will quickly evolve. This article is one of a series...
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nMotion Technologies streamlines OOH buying

One company is making digital out-of-home (OOH) advertising simple and easy to use. With OOH advertising becoming more prevalent including...
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Interactive advertising channel rewards consumers

As advertisers find it more difficult to penetrate their target markets with the development of filters, ad blocking, TiVo, etc., a pioneer in loyalty...
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Good customer service is cheapest marketing tool

4 comments

Leverage existing resources to stretch your marketing efforts. Some companies do this well and others, even big companies that should know better, are...
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Chrysler's bankruptcy ad budget slashed by Treasury

Despite bankruptcy and the announcement that it will be closing close to 800 "under-performing" dealerships, Chrysler still spends heavily...
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Acai Berry now considered to be worst online scam

2 comments

On February 17, I first wrote about marketing tactics to be wary of which are used in the Acai Berry product...
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`09 marketing report indicates positive signs

The Chief Marketing Officer (CMO) Council released today a report that indicates customer anxiety and cutbacks are...
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