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A marketing consultant and copywriter, Jena helps clients across the globe succeed through effective marketing campaigns and branding. Passionate about writing, Jena is the author of several non-fiction books. Visit TheWordTailor.com for more information.

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Marketing Examiner's Articles

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Taking care of business--and customers

It amazes me even in this tight economy how businesses do not take good care of their business by not taking good...
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Drive what Edward drives--Volvo enters Twilight craze with sweepstakes

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I really didn't think I was going to ever write about pop culture in this column but yesterday when I was at the Volvo dealer I noticed a poster...
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Verizon's 'Island of Misfit Toys' funny ad hits ATT where it hurts

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And now for another great ad from Verizon that was created after AT&T filed their lawsuit in response to...
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AT&T sues Verizon over 'Map for That' ad

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As predicted, AT&T is suing Verizon for the "Map for That" ad that first appeared on broadcast TV....
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Transform marketing programs with eMarketing Association's conference

eMarketing Association has released the details on their upcoming conference, "The Power of eMarketing Conference and Expo". This event...
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New Facebook promotions guidelines

Facebook announced changes to its Promotions Guidelines on November 9, 2009. The most notable changes are marketers can no longer run promotions...
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Be prepared--know the new FTC Act guidelines

The FTC has not updated their guidelines for advertising since 1980. That means that we're all familiar and...
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Location-based advertising reaches consumers at their location

Advertisers have reason to pay attention to location-based marketing opportunities. In a recent study conducted by Marketing Research Services Inc....
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Watch this video to 'see' AR in action

For visual learners, check out this YouTube video that shows how AR (augmented reality) works. This is the...
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As smartphones take off--augmented reality becomes more common

With the rapid adoption of smartphones and their inherent capabilities, a new term to non-techies coined "augmented reality" comes into...
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