A seasoned sales and marketing professional, Jena has been keeping up with business, marketing, and technology for more than 15 years. In 2001, Jena launched The Word Tailor, a freelance marketing writing company. Last year, Jena’s first book was published and today she is busy working on three more books. Visit http://www.thewordtailor.com for more information.

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Make the most of your holiday cards this season

Are you hiding behind emails?

What promotional activity is the least expensive?

What methods can be used to jumpstart sales?

Even social media-ers have a club

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This article is part of National's Holiday Guide

Make the most of your holiday cards this season

2 comments

December 2, 12:48 PM

by Jennifer L. Taylor, Marketing Examiner

Holiday cards can take on a new meaning this year. As more companies cut back on expenses, holiday cards can help you with your business relationships without costing a large sum.

Here are some ideas to get more out of what can be a missed marketing opportunity:

Add a personal note to each card--it shows thoughtfulness and that extra time was given
Hand address the envelope, it's more personal
Add a business card or two--you never know who might end up with your card
Sign the cards instead of opting for the much easier route of having the names of the employees and/or company printed
Send the cards early before the recipient is overwhelmed with other cards
Try to be the first Christmas or holiday card that the recipient receives
Custom print your cards using a professional designer and printer with a graphical message or design that communicates your brand
Thank your customer for their loyal patronage
If you get behind, send a "Happy New Year" card
Stand out from the crowd, send cards throughout the year -- not many businesses send out Valentine's cards to their customers!

If you have additional ideas: Send an email to jena@thewordtailor.com and I'll add it to the list.

Topics: General Marketing Information , Marketing

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Are you hiding behind emails?

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November 24, 9:35 AM

An interesting post on the About.com Marketing Guide today is a good reminder about how to use email effectively. Guest author Ari Gelper highlights 7 pitfalls of email use to sell your product or service. Here are some highlights:Avoid sales pitches.Don't... Read More
Topics: Marketing

What promotional activity is the least expensive?

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November 20, 10:15 AM

The headlines this morning are no better than yesterday and the day before. More job losses and a prediction that the economy won't begin to improve until well into 2009. So, other than the already tightening of budgets, what else can you do to attract... Read More
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What methods can be used to jumpstart sales?

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November 14, 7:47 AM

With consumers and businesses both watching their spending, what incentive methods are buyers more inclined to respond to, even in this tight economy?VistaPrint is offering even more free products on their site. For example, they are giving... Read More
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Even social media-ers have a club

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November 6, 12:24 PM

Each trade has an association or two to choose from to keep abreast of things in their industry. Now, social media professionals have a club where like-minded social media-ers can meet and discuss all things related to social media.According to the national... Read More
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Double the ad dollars equals double the win

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November 5, 7:57 AM

Many of us stayed up past our bedtimes last night to watch the results come in for the 2008 presidential election. Obama took a demanding early lead and that lead only grew. In the previous posting, I compared the ad spending figures of both parties... Read More
Topics: purpose of advertising , advertising , obama , political marketing , McCain

The economic impact of political ads

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November 4, 4:43 PM

As I traveled around today through three counties in my state, a battle ground state, I talked to many people about the breath of fresh air it will be come tomorrow when the political ads will cease to air. Everyone I spoke to strongly shared that sentiment. While... Read More
Topics: advertising , obama , political marketing , McCain

What social marketing site encourages new business development?

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November 3, 12:07 PM

In contrast to the hurdles that LinkedIn program has, Ian Hendry founded WeCanDo.biz to create a social marketing site that enables and encourages businesses to intermingle with others with the sole purpose of getting to know more people and facilitating... Read More
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Record viewers watch political infomercial

1 comment

October 30, 4:46 PM

Last night's impressive audience capture by Barack Obama was incredible. According to Reuters, 26.4 million viewers tuned in to watch Barack Obama's political campaign infomercial.Neilsen Media Research reports that Obama's 30-minute message last night... Read More
Topics: purpose of advertising , obama , political marketing , marketing campaign , McCain

How can I meet new people on LinkedIn?

2 comments

October 30, 12:18 PM

Last week I posted an article on using LinkedIn and to maximize exposure and influence by adding recommendations. I did, in fact, add recommendations. I went from 2 recommendations to now having 16. There are still invitations to recommend me pending... Read More
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