Geico stack of money with eyes

March 6, 7:58 AMDallas Meaning Of Life ExaminerMarsha Hill

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I'm a huge fan of the Geico commercials. My loyalty has been unwavering from day one. Those guys are geniuses. Especially when they started running multiple projects at the same time. I've loved them all, from the gecco to the cavemen and everything in between.

Then came the stack of money with eyes. I pride myself on having a very diverse eye when it comes to creative interpretation. Not much gets past me. I usually get it. This little stack of money with eyes caused a bit of a challenge. I didn't buy it at first.

But, as with all great marketing campaigns, this little bundle started to grow on me. I really appreciate that it is not animated. I hate talking animal commercials and you can forget about inviting me to a movie with talking animals. It ain't happening. I like the eTrade baby, but don't try to copy it. I'm changing the channel on all other talking baby commercials.

The stack of money with eyes works because it doesn't move. The eyes don't scan. The mouth doesn't move. It's just a stack of money that I'm obviously wasting. It doesn't need a personality. In fact, if it had a personality it would loose it's appeal. It might be condecending or rude. It could be too polite or have an annoying accent. Thankfully, it does not.

The Geico money bundle has no gender or race. It just has eyes and the suggestion of a nose and mouth. One thing it does have is presence. It just sits there but that's all it has to do. It's effective, relevant, likable. There is no judgement in those eyes. They are not beady or threatening. They do not mock. There is no pride behind those eyes. They are completely honest!

I'm in. I get it. It's just an a-matter-of-fact stack of honest to goodness money I could be saving. Fortunately for me, Geico is the only one who thought of applying this type of pressure on me. No, I haven't switched! It's so easy. I could have done it years ago. Nothing is stopping me. It makes so much sense, doesn't it?

All I can say is this; I am so grateful that someone hasn't stacked up all the money I have wasted over the years and shown it to me in such a graphic example. I'm not sure my heart could take seeing the proof that I wouldn't be in debt today. That I wouldn't have to work. That I could be spending my days volunteering for some great cause, or relaxing at a spa resort. That I would be so much younger looking, more physically fit and mentally sharp.

Sorry, gotta go. I need to work on my budget.

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