OpenX Launches Online Advertising Marketplace

April 16, 12:42 PMLA Internet ExaminerTimothy Nichols

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I have written about Pasadena, CA based OpenX, the world’s leading independent ad server for web publishers, a couple of times over the past few weeks, outlining their rapid ad server growth and how their efforts are really revolutionizing online display advertising. Well, to nobody's surprise OpenX is at it again, this time announcing the  launch of OpenX Market (Market), a groundbreaking new online marketplace that is the first simple and neutral advertising platform for all classes of buyers and sellers.

The company also announced OpenX Ad Server 2.8, a major new version of the company’s globally adopted technology that provides seamless integration of the ad server with OpenX Market, thereby making it extremely easy for publishers to participate in the Market. Given that OpenX’s vast publisher base of more than 150,000 websites flows more than 300 billion impressions through the company’s software monthly, the company believes that the potential to rapidly scale the Market is great. At launch, OpenX Market already has a monthly run rate of more than one billion impressions.

OpenX Market – Benefits for Publishers & Advertisers

Aggregating and structuring historically fragmented inventory is an important way that OpenX Market will help to transform online advertising and significantly benefit both publishers and advertisers.

OpenX Market enables publishers large and small to maximize their advertising revenue by selling their inventory via a simple to use marketplace where all classes of buyers bid for each impression in a real-time auction.

Publisher Benefits:

Revenue maximizing

Simple

Publishers can participate with just the click of a button

Publishers receive one consolidated check at the end of the month from OpenX

Zero risk

Fast

Neutral

OpenX Market enables buyers to define and buy ad inventory based on their unique criteria across a vast pool of diverse, primary inventory.

Advertiser Benefits:

Simple

Advertisers can immediately access and participate on 100% of ad inventory

Advertisers make one consolidated payment to OpenX

Real-time auction

Structure provided by a growing set of targeting parameters

Huge growth potential

Neutral

Signing Up for OpenX Market

Enjoying the benefits of OpenX Market is simple and fast. Detailed information on how to participate can be found at www.openx.org/market.

OpenX is the world’s leading independent ad server for web publishers. Providing an open-source ad serving solution for more than 150,000 websites across the Internet in more than 100 countries is no easy task and OpenX seems to do so with ease and a dedicated mission in mind; to provide web publishers with the ability to take control of their advertising inventory and maximize their advertising revenue and relevance.