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WidgetBucks leads the pack in widget monetization and display advertising
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Since entering the online advertising and widget monetization scene in 2007 Seattle, WA based WidgetBucks has been on fire. Growing their ad inventory reach at record paces while innovating their widget-based publisher solutions (sample product wiidget below) so impressively and in sync with publisher demands that they are literally leaving their competitors in the Internet dust.
comScore has noted that WidgetBucks is a top 30 online advertising network, which is no surprise being that they have grown their worldwide monthly impression volume to more than 1.5 billion impressions. Recently surpassing a portfolio of more than 26,000 websites, WidgetBucks helps their publishers and bloggers maximize their website's revenue potential through internally developed automated technology called YieldSense.
This technology minimizes a lot of work and guessing usually required by website owners and automatically displays the highest yielding product widget after analyzing historical end user engagement and performance with their product widgets. Publishers are offered a mix of cost-per-click (CPC) and cost-per-thousand-impression (CPM) monetization solutions depending on the website's vertical representation.
Publishers are not the only side of the online advertising game that WidgetBucks focuses on. They also offer online advertisers a premium delivery medium in which to reach a specific portion of the Internet that is traditionally harder to access while at the same time representing a significant portion of the overall online inventory.
WidgetBucks has a longer Internet history than 2007, their parent company Mpire Corporation was founded in 2005 and is financially backed by top level venture capitalist firms such as Draper Fisher Jurveston and Ignition Partners. Their management team also plays a significant role as to why they are in the leader's position and includes Matt Hulett (Chairman and CEO) previously of Expedia, Inc. and AtomFilms, Greg Harrison (CTO and co-founder) who maintained key positions at Vidiator and Loudeye, Kirby Windfield (Chief Revenue Officer) who exponentially grew Marchex as well as other key management representatives and board members.
It will be exciting to see what WidgetBucks comes up with next. Needless to say they will continue to be on top of product development, publisher needs and advertiser requirements, marrying all sides to render maximum publisher revenues while executing the highest return-of-investments for advertisers. Every once in a while, even during an economic crisis, you can sit back and tip your hat to a company that is embarking down the right path and doing it the right way.
Congrats to WidgetBucks, keep up the fantastic work. The economy needs your participation, fellow entrepreneurs need you as role models and I am guessing that at least another 26,000 website owners need your money making widget-based solutions.
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