GameFly launches TV campaign

March 26, 2:50 PMLA Internet ExaminerTimothy Nichols

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Los Angeles, CA base GameFly announced yesterday that they will be launching a new television commercial this week that speaks to every gamer's worst nightmare, buying a bad video game. Oh No!

GameFly is the leading source for Internet based video game rentals and they have decided to work with the privately held WONGDOODY agency that shares its headquarters between Los Angeles California and Seattle Washington. Michael Boychuk, WONGDOODY senior creative director, said that, "We wanted gamers to know that we understand where they’re coming from by magnifying those visceral emotions, and having characters go off in intriguing and unexpected ways.”

The spots will run nationally on Cartoon Network, Comedy Central, ESPN, FUEL, Spike, TBS and TNT, among others. WONGDOODY has served as GameFly’s advertising agency of record since June 2008.

About GameFly

GameFly™ is the leadingonline video game rental service. With a choice of more than 6,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. GameFly subscribers can rent anywhere from one to four games at a time and keep them for as long as they like. Plans start at $15.95 a month with subscribers able to manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit http://www.gamefly.com.