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Oklahoma City Thunder intros logo: What the heck is it?

September 3, 7:21 PMSports ExaminerPaula Duffy
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 The NBA's Oklahoma City Thunder team logo

See that thing over there in the photo box? That is the new team logo for the NBA franchise that recently found out it's ok to be in OKC.

Not a week has passed since the last lawsuit to return the OKC Thunder (their official new nickname) to Seattle was dropped by the coffee king himself, Howard Schultz, the former owner of the Supersonics.

Leaks were everywhere although most basketball mavens and Internet gossip hounds knew that Thunder had been chosen as the team's name. But the logo, ah yes, the logo, well that was a different story.

There it is my friends, (hey it's RNC time, I'm channeling John McCain) the new logo and it appears to be a mystery just how the designers thought they were tying it into the name Thunder. How would you represent thunder if you had to draw it? With a campy '60s style Batman typeface of Kaboom?

Matt Steinmetz, the Golden State Warriors Examiner wrote a great piece yesterday about the potential confusion for attendees at Warrior games whose mascot is named Thunder. Their own logo clearly uses thunder bolts in two different graphic designs.

I'm no culture vulture and I am no art expert but doesn't the OKC logo look as if it were a raven's beak piercing a Superman shield? Beauty is in the eye of the beholder but nothing screams tacky like a rip off of the NFL Baltimore Ravens graphics. Nothing is too good for this ownership group who won the right to call the team the Thunder.

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