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Of Hot Dogs, Peanuts & Crackerjack
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The Oct. 16-22nd issue of the Baltimore Business Journal features a story, “O’s Bid Concessions at Camden Yards.” As the story reports, the Baltimore Orioles have put up the contract for bids to provide food and beverages at the ballpark, and for the first time in 17 years.
“The Orioles are looking for bids to include possible upgrades that could be made to existing technology and equipment used for concessions at the 48,000 seat stadium,” the story notes.
I wonder if that new technology might somehow result in hot dogs and sodas that combined don't cost the equivalent of your monthly mortgage payment.
Hyperbole, of course, but you have to admit, ballpark concessions are generally a bit pricey.
I wonder if anyone has done any surveys of local ballpark goers to get their input as to what they would like (and would like to PAY) to eat and drink while watching the Orioles lose, excuse me, play.
Why not have a contest to determine the ballpark menu? Or to at least add, say, two new items to the menu? Or a contest among fans to divine ways to lower prices? Or might fans be more willing to accept $4.50 for a hot dog if they knew that $1 of that price was going to a needy charity?
We’ve seen some attempts to win over fans’ hearts through their stomachs, such as the creation of special sections at the park where you pay a somewhat higher price for a ticket but in exchange get all the free visits to the concessions you want. Of course, that’s probably not the best thing for your waistline, but the ballpark is no place for a greens salad with no-fat vinaigrette.
What might be neat is to have a special “Fine Cuisine at Camden” Day where they set up a station and have a local top-notch restaurant serve reasonably priced signature items. The restaurant in question gets a ton of publicity and perhaps a cut of the dollars brought in, the rest going to the Orioles or to a specially designated charity. It could be a “rotation” kind of thing, with a different restaurant for every home stand.
Anyway, just a few PR thoughts about the eats at the ballpark to keep us satiated til the Hot Stove League warms up. Now we have to put on our PR thinking caps to figure out a way to entice a .300-30-plus-homer-100-plus RBI guy to join the Birds!
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