Christine is a Senior Program Manager at Microsoft with several years experience in the .com industry. She recently started social venture labs, a workshop program for those leading small mission-driven businesses or organizations looking to create relationships, share ideas and get feedback on common business practices. As part of that effort, she profiles small, socially minded businesses. She writes on small business topics and profiles socially-minded companies for her blog, Start Up Nation and the Seattle Examiner.

More Articles
Topics

Privatizing profits and socializing losses gets you

Getting Back To Basics: Lessons From My Interviews

Common Obstacles: Doing It (all) Yourself

Common Obstacles: Money Now v Later

Bookshelf: The Victorian Internet

small business

social entrepreneurism

global warming policy

Examiner Feeds

These websites were picked by the Seattle Startup Examiner as useful resources.

Help for the Holidays

Small Business Brief - 3 hrs ago

Employers Rethink How They Give Feedback

Small Business Brief - 16 hrs ago

Hauling Junk (With a Touch of Class)

Small Business Brief - 16 hrs ago

Blog Usability - How to Reach Your Blogging Happy Place

Small Business Brief - 19 hrs ago

Time to Review Your Company's Credit Report

Small Business Brief - 21 hrs ago

Business Startups Examiner Links

Start Up Nation

Social Entreneurship

Seattle Examiners

Traca Savadogo
Seattle Food Examiner
Most Recent Post
Greendrinks: Raising a Glass to Sustainability

Bob Sherwin
Seattle Sports Examiner
Most Recent Post
Clemson fired its coach. Why can't UW?

Zac Kaplan
Seattle Basketball Examiner
Most Recent Post
GP, are you with me?

Darcy Camden
Seattle Style Examiner
Most Recent Post
Seattle's most stylish Halloween party

Jesse Nelson
Northwest Environment Examiner
Most Recent Post
Environews: agriculture and energy

Browse All Examiners

Find the Examiners
writing about your
favorite topics.

Find Examiners »

What social marketing do you engage in?

3 comments

August 7, 9:07 AM

by Christine Haskell, Seattle Startup Examiner

Just reading a post on "is social marketing for the young" and I have to wonder... I hesitate to say if it's generational or not, bc I might be on the line at age 35. But someone asked me today if I twitter or tweet -- and I just had to laugh.

I opt for the more "traditional" method, using blogs, linkedin, facebook and other small business profiles. Things that communicate a point of view. I agree it's a lifestyle "activity" and in fact I would go so far as to call it a "technology snack."

Sometimes I think it goes beyond marketing and turns into an behavior. People seem to need these small fixes or snacks like they need cheetos - and it seems to have the same rather dulling affect.

Thoughts? I might have coined a new term. You heard it here first: technology snacks

Topics: social marketing

Feed

Comments

Privatizing profits and socializing losses gets you

Add a Comment

September 30, 11:57 AM

squat.Social venture labs doesn't often cover political or financial markets, but this is an exceptional time in our generation. They shy away from defining specifically how it will affect everyone on Main Street, but they all agree that everyone will... Read More
Topics: small business

Getting Back To Basics: Lessons From My Interviews

Add a Comment

September 15, 9:16 AM

When I first started social venture labs, I drew inspiration from companies who were classic examples of triple bottom line organizations like Burt’s Bees and Life Is Good. The owners of these kinds of companies went from living out of their cars... Read More
Topics: small business , social entrepreneurism , sustainability , social marketing

Common Obstacles: Doing It (all) Yourself

Add a Comment

September 5, 9:32 AM

After a while of going it alone, it may seem right to hire or partner. Some times it takes people a while to understand when and how to leverage hiring other people to do things that you can do yourself. You'd be able to do it all - if time... Read More
Topics: small business

Common Obstacles: Money Now v Later

Add a Comment

September 5, 9:31 AM

In several of the interviews that I've done, one of the frequent topics that comes up as an aside, is Money now vs. Money later. Many business owners are torn between the product or service offering money quickly and the development or infrastructure efforts... Read More
Topics: small business

Bookshelf: The Victorian Internet

Add a Comment

September 5, 9:30 AM

I have written on social applications before, but just read this book and it made me re think how we approach technology. From Amazon:Imagine an almost instantaneous communication system that would allow people and governments all over the... Read More
Topics: bookshelf

Upcoming Business Events

Add a Comment

September 2, 1:51 PM

Interesting events coming up from the Puget Sound Business Journal.. 40 under 40 is the only event in Seattle that acknowledges leaders under the age of 40.Each honoree will be profiled in Puget Sound Business Journal's September... Read More
Topics: small business

Email v Customer Time

Add a Comment

August 20, 3:37 PM

How much time do you spend managing email today?Are you often reacting to your incoming email? do you remember what your queue looks like empty? Online tools are often referred to as opportunities to multi-task as well as key targets for distraction... Read More
Topics: small business

If Sustainability Were a Person…it’d be Sean

2 comments

August 13, 12:52 PM

Sean is one, interesting, bird. He’s worked at small brands, big brands, has a few degrees, speaks several languages, likes pentathlons…he’s sort of like a walking-talking Rubix Cube-meets-Swiss Army Knife—likes to play with... Read More
Topics: small business , social entrepreneurism , sustainability

A Conversation with Jeff Shay of Rejuvenation

Add a Comment

August 12, 9:24 AM

A little while ago, I had the pleasure of a short interview with Jeff Shay, Engineering Manager and Environmental & Safety Officer at Rejuvenation. For those not familiar…Rejuvenation began in 1977 as an architectural salvage shop in... Read More
Topics: small business , social entrepreneurism , sustainability