Running towards success

June 17, 10:18 PMSeattle Shoe Shopping ExaminerTonya Bernard

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 It is amazing the lengths some companies goto ensure quality customer service.  I was blown away when I found out that the Seattle Running Company actually puts their customers on a treadmill and tapes each stride using a rear camera to play back for you.  This ensures you choose the proper shoe for your bio-mechanical needs.

How thoughtful is that?  I think every shoe store should do something like this, but they don't.  All the more reason to check out the Seattle Running Company.  Basically the process of the bio-mechanical movements of a person's foot and ankle is broken down into three categories of shoes; neutral, motion-control, and stability.

One of the company's neutral shoes is called the ASICS GEL-NIMBUS VII, this shoe improves natural foot functions and provides runner cushioning and guidance.  The BROOKS ADDICTION 6 is a motion-control shoe which provides strong forefoot and rear foot cushioning for a well balanced ride.  An example from the selection of shoes built for stability is the ADIDAS SUPERNOVA.  Its considered to be one of the best overall training shoes ever.

There are many to choose from at the Seattle Running Company located at 911 E. Pine St., Seattle, WA. 98122.  For more information on the store, or for upcoming event calendar information go to: http://www.seattlerunningcompany.com/ , or follow them on twitter @ http://twitter.com/seattlerunning. -PICTURE PROVIDED BY www.seattlerunningcompany.com