Video marketing 101

August 12, 6:44 PMTechie to Trendy ExaminerAsa Murphy

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Online video use has increased dramatically in the last two years. Video clips can be found anywhere from students’ web pages to Fortune 500 corporate sites. This article examines why video marketing is important, and what are some of the best information sources online.

Top reasons why video marketing is important:

1. If you market a product, consumers can experience your product online. This is particularly important for technology products; a mere product description is almost always inferior to the visual power of a short video segment.
2. If you market a service, consumers can experience You. As most consulting companies will tell you, you are what you sell as a service provider.
3. According to a report published by emarketer.com this month, video is attracting a higher spending per hour viewed than television. In 2009 video ads attracted $0.17 per hour viewed, compared to $0.13 for TV.
4. According to the same report, internet video ads are 65 times cheaper than TV commercials. Actually, the cost of a producing and uploading video to your website can be minimal. If you want a quality-produced video segment you have a choice among several marketing and PR agencies.
5. Search engine algorithms are now including video in their search results. In fact, video results often take the coveted top spots on Google’s first page. SEO is king online, and video plays an increasingly important role in how your site ranks with the search engines.

For more information on all-things-video, you can’t go wrong with the following sites:

• Reel SEO: A wealth of resources around video optimization for search engines, including a list of tutorials.
•  The Web video marketing council provides free information to organizations and individuals who want to learn how to use video marketing effectively.
• Search engine land offers a guide on video search marketing for small businesses.
• Emarketer.com report