Facebook enables e-commerce

July 29, 2:00 AMTechie to Trendy ExaminerAsa Murphy

Previous Next

1 comment Print Email RSS Subscribe

Subscribe

Get alerts when there is a new article from the Techie to Trendy Examiner. Read Examiner.com's terms of use.

Email Address   Include other special offers from Examiner.com Terms of Use

E-commerce has finally arrived to Facebook and its future looks rosy. 1-800-Flowers.com has launched an e-commerce store in Facebook, enabled by a company named Alvenda.

The new 1-800-Flowers.com storefront is not very easy to find. It’s no surprise, given that Facebook is not known for its search capabilities. But I suspect that will change, along with the future of e-commerce-enabled social media.

Alvenda, a Minneapolis-based company which received its first round of funding in December 2008, has created Shoplets (advertisements that transform into mini e-commerce sites.)

Shoplets give merchandisers the ability to sell from any location, including publishers’ websites and blogs. I am pretty certain we will hear a lot more about Alvenda and social-media storefronts in the coming months. It is where social media is going, in an effort to become profitable.