
British designer Alexander McQueen’s collection for Target, McQ for Target, is scheduled to hit shelves March 4.
I'm consistently impressed by Target's Design for All campaigns, but the McQueen collection has definitely raised the bar. After previewing the collection, I have my favorites. The studded leather vest has Alexander written all over it and the sleeveless harness dress is so sleek and futuristic. Now everyone can own a little piece of McQueen, with all items in the collection priced under $129.99. But enjoy the opportunity while it lasts, McQueen doesn't expect to make this a habit:
"Target is just one season. I don’t like to repeat myself. It’s a one-off and that makes it an eclectic collection. It’s great as pieces that will never exist again, and for me it’s a good marketing strategy. If I do it all the time, it dilutes the concept."
Take a sneak peak at McQ for Target line HERE.
You can also check out the McQ for Target video featuring Blythe dolls and music by British indie rock band The Duke Spirit. Leila Moss, the lead singer of the band, is Alexander McQueen’s muse for this collection. Her image is featured on a number of the line’s t-shirts.