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Democratic Ads Against Reichert
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That didn't take long.
Just a short time after some had the gall to think Darcy Burner wouldn't receive ample support from national Democrats, the TV cavalry has arrived.
Of note, this is a big ad buy. 2,400 points means the typical viewer will see the ad 24 times in a week. Even more troublesome is the expected absence of the National Republican Congressional Committee from similar efforts. With their finances in the tank (in stark contrast to the well-funded RNC), incumbent members like Reichert are likely going to be left to fend for themselves.
Moreover, with Reichert continuing to lag Burner in fundraising (Reid Wilson has a good summary here), don't expect his campaign to make up the difference in national party spending.
Think of it like this. Congressional campaigns have three stools - excluding outside interest groups: the campaign itself, the relevant national campaign committee, and the national/state party's get-out-the-vote operation.
Reichert has an advantage in this race as an electable incumbent, in a tough district, facing the same Democratic challenger who couldn't beat him in 2006 of all years. Yet, the stool is not complete this year. One leg (the NRCC) is virtually missing. Another (Reichert's own campaign) is respectable, but not quite as strong as it should be. Only the third (the RNC & WSRP) seems set to do its job well without much question.
This is much of the reason I have a lingering bad feeling about this race, despite Reichert's proven record of closing well down the campaign stretch.
Originally posted at Sound Politics.
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