Louisville’s 2010 Breeders’ Cup logo unveiled

October 31, 11:33 AMLouisville City Hall ExaminerThomas McAdam

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  Breeders' Cup 2010 logo (Churchill Downs)

Last week, Churchill Downs and The Breeders' Cup unveiled the official event logo for the 27th running of the Breeders' Cup World Championships, which will take place at Churchill in Louisville, November 5-6, 2010. This will mark a record seventh time that Churchill Downs will host the event.

The 2010 Breeders Cup logo incorporates the Breeders' Cup classic and elegant purple with the Thoroughbred mark in the center of the logo and one of the most recognizable icons in sports, the Twin Spires at Churchill Downs shaded in silver with the center circle enveloped by a silver outer ring. The words "World Championships" are placed in an arc over the top of the logo and "Churchill Downs" under the circle.

Combined, the logo captures the prestige of the Breeders' Cup with the timeless architecture associated with the twin spires of Churchill Downs.

This year's Breeders' Cup, consisting of 14 races and $25.5 million in purses, is being held at the Oak Tree meet at Santa Anita Park in Arcadia, California, on November 6-7. The races will be televised on ABC and ESPN and in 130 countries.

Watch the video: FOX41 reports

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