	Frank Sherosky Detroit Automotive Technology Examiner \| Bio My Bio Subscribe RSS Feed Favorites

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Frank retired from the auto industry after 39 years as a product designer, CAD operator and Studio Design Engineer. As author of Perfecting Corporate Character, he contributes keen insights into business people, processes and technology.

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Detroit Automotive Technology Examiner's Articles

Showing: GM articles

Exposing CAD monopolies - Part 2

Wednesday, November 18th, 2009

The big-boys of CAD and their trusty salespeople obviously groomed the Big-3 purchasing teams for many years to get as entrenched as they are. They...
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Exposing CAD monopolies - Part 1

Wednesday, November 18th, 2009

Imagine having to get a separate drivers license for each brand of automobile you wished to drive. You would have to pay extra for the privilege, not...
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Right culture, not size, is key to GM's market share

1 comment

Reuter’s reported board member, Stephen Girsky, saying that General Motors Co.'s turnaround plan assumes it can maintain slightly more than 19...
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Ford attempting common global-designs again

Is Ford back on track? According to Automotive News (Sept. 17, 2009) Ford plans a common global styling for its cars. This new global-design language...
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GM improves fuel cell system

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According to the GM News Release dated 2009-09-24, their Gen 2 Fuel Cell System has cut its size, weight and cost. The second generation hydrogen fuel...
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Tech Center News in 34th year

It may not have a web presence, but the Tech Center News ™ literally “covers the hub of Macomb County’s auto industry.” Fact...
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GM fails corporate character test

3 comments

Just when you think GM developed a new way of doing business, you find them playing the same old corporate games. I refer to the company's latest...
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Toyota's corporate image under scrutiny?

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Corporate image is always protected, and often at the legal level. Add to that mix a few passes from the press and the public is shielded from knowing...
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Reading auto quality, affordability and reliability gaps

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Unlike the ‘70s era, the so-called quality gap between U.S. and foreign automakers is surely narrower. That’s why American automakers...
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Internal combustion engines are NOT going away anytime soon

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With all respect to the Green Movement and Cap-Trade legislation, the internal combustion engine is here to stay for quite some time. Why? Hybrid...
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