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The Tip of the Iceberg ($52 Million in June)
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The Obama campaign announced a $52 Million fundraising haul for June. This is a pretty big deal since Senator Hillary Clinton suspended her campaign on June 7th and Obama has been very supportive of erasing her campaign debt. His assistance in Clinton’s thirty million dollar restoration project will have a direct impact on Obama’s fundraising capacity in the coming months.
The post-Clinton cash windfall factor hasn’t kicked in yet. From the DNC Convention until the general election, Obama will be free to go after Clinton’s big money donors and get them to max out to his campaign. By October 1st, Obama will surpass the record for fundraising and possibly even eclipse the $500 Million mark.
The question is not going to be how much money will Obama raise, rather, where will his campaign plan to use it to maximize its effectiveness? Do you target ten or twenty swing states? How much do you spend on paid media and GOTV efforts in the Southern states like Georgia and Mississippi? Finally, how wide do you want to make your coattails in contributing money to candidates for U.S. Senate and the House of Representatives?
The story of the $52 Million was a portrayal of making up lost time and catching up with John McCain and the Republicans. McCain’s task is to come up with a way of energizing his supporters to the reality that he is facing two capable fundraising machines instead of just one. If he can’t accomplish that mission, the Republican Party may find themselves in unfamiliar surroundings come October… facing a Democratic Party with unlimited resources while they are strapped for cash.
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2008 Election ·
McCain ·
campaign fundraising ·
Hillary Clinton ·
Republican Party ·
Barack Obama ·
Obama Fundraising June
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