Barack Obama has begun his takeover of the Democratic Party.
In an unprecedented move, large portions of the DNC’s political
department will be moved from Washington, D.C. to Chicago.
Ben Smith, from
Politico.com, noted that “the move reflects Obama’s desire to maintain an unusually streamlined campaign, as well as his swift and complete takeover of a Democratic Party that isn’t
always known for its unity.” While I agree with Smith’s assessment on the surface,
there are two other more subtle signs that are being sent to political tea leaf readers.
- Obama is not quite sure that Senator Clinton is really out of the race. Remember, she only suspended her campaign activities last week. It is in Obama’s best interest to fully envelop the fundraising and operation segments of the DNC now while he has the momentum of being the presumptive nominee. Any hesitation may be seen as a sign of weakness by Clinton backers.
- The move from D.C. to Chicago re-establishes Obama’s position as the outsider in the heads up race against John McCain. Obama will be able to counter McCain’s mantra of experience with the argument that he is the agent of change. What better way to illustrate the distinction showing that McCain is “Inside the Beltway” than how you run your presidential campaign? McCain’s HQ will be in D.C, or northern VA; Obama’s is in the heartland of America.
In politics, a good public perception of what you are doing is as important as the practical benefits of accomplishing your stated goals.