Why Twitter may be the best time investment

September 21, 3:42 PMSF Boomers ExaminerSuzanna Stinnett

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Don't make me waste my time.

In my classes with Boomers and other newer users of social media (I call it new media), someone always raises their hand to ask a question about Facebook.

Now before we go off on the wrong track, let me say that I use Facebook for certain social purposes. I like the casual way I can check in and see what’s going on with a handful of friends. And I am aware, of course, that some people are making good use of Facebook for business purposes. With quite a bit of tweaking and monitoring.

So I try to appear neutral as I explain why I focus on Twitter as a tool for expanding my business connections as well as expanding my brain in general. Then I get on with the business of teaching new media to a group that is often very green about the culture of digital communication.

Streamlined is streamlined, that's all

Twitter makes my job of connecting and outreach so simple. As I explain to my class participants, once you have just a few high-quality people to follow, and you start to speak up a little yourself, the rest of it is easy. Our brains develop that prized new brain area, and we suddenly have a new platform for thinking about our world, our potential, and how to help others. I love all of that about Twitter.

Here is an article I was referred to today (through Twitter, yes,) from www.pr-squared.com, which helps clarify the culture at Facebook and why I don’t delve into Facebook as a primary business outreach tool:

The Problem with Facebook for Marketers

Just go ahead and read it. You’ll see what I mean.

You can see more about my classes here at my Speaking Schedule. Meanwhile, keep up the good work! Fall is just about here. Have you set any new goals?

Suzanna Stinnett