Glossary Series Day 6: Social trendcasting

September 10, 12:14 PMSF Boomers ExaminerSuzanna Stinnett

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This post is part of the Glossary Series, a 100-day conversation designed to develop and clarify the language we use to describe online communication. As Year 2008 comes to a close, the emerging Glossary of Online Communication will be published along with a selection of the comments from my readership. I hope to see your comments among them.

Day 5: Social trendcasting

Social trendcasting is a fairly obvious term, but it’s still new. Edopter.com, headed up by Andy Thompson, pops up in the Google search for a definition. We don’t get an actual definition with this one, just the marketing blurb highlighting edopter. That’s okay, because this is the place to scrutinize usefulness and see if we can predict which of these terms are going to stand. Hm. That might be a kind of social trendcasting in itself.

I’ll see if Andy will give us more meat on this one. Is “social trendcasting” really any different from other marketing forecasts?

Does it involve a fly rod? For some reason, that’s the image I get. But there’s the brain for ya.

Suzanna
 

See these Glossary items:

Day 1: Online communication

Day 2: Onground

Day 3: Global brain

Day 4: Digital immigrant

Day 5: Social media