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Jennifer Finke
Denver Celebrity ExaminerJenny Finke is a Denver native with a nose for local celebrity news and an obsession with covering all things John Elway. As a long-time communications professional, Jenny has the knack for finding the good stories and isn't afraid to tell it like it is. Email Jenny story ideas and tips at denvercelebrityexaminer@gmail.com.
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Showing entries for Category: Denver-Broncos
Raise a glass of Orange Crush to the Denver man who coined the phrase
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by Jennifer Finke, Denver Celebrity Examiner
The guy: Joe Iacino. The gimmick: Trying to sell more Orange Crush soda. Last week soda distributor, Joe Iacino, died in Denver at the age of 95. While we don't know the guy by name, many of us will recognize him by his legacy. Iacino was “the guy” who helped to coin the name of the Denver Broncos defensive team as the “Orange Crush” in the late 1970s.
Apparently calling the Broncos defense "Orange Crush" was a public relations gimmick that not only helped him sell the popular orange carbonated drink but also a name that has become a rich part of the Denver vernacular for decades. Even today, Denver’s single greatest Broncos player of all time, John Elway, has paid homage to Iacino by naming his arena football team the Colorado Crush.
When you sip that yummy carbonated orange soda at your barbeques this weekend, be sure to honor the memory of the man who forever left his mark on Denver sports...
Picture Credit: Denver Post courtesy of Iacino family
Topics: John Elway , Denver Broncos , Joe Iacino , Colorado Crush
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