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Fashion can be bought.
Style one must possess.
— Edna Woolman Chase, former Editor of Vogue
1. The ultimate wet look is being wet. In descending order of the best ways to get wet: swimming in the ocean, showering with a beautiful woman, surfing, the mist from sailing, water-skiing, kayaking, garden hose. Stylish men don't go "tubing."
2. When on vacation, leave the Blackberry or iPhone at home. Take a girl's number the old fashioned way: write it on a napkin and tuck it in your wallet.
3. Get a tan. Achieve this with some sun tanning lotion and a little time each day outside. Just not in a Speedo.
4. Invest in a good pair of board shorts.
5. And boat shoes, because you can't pull off the black belt and black shoe combo in summer. Boat shoes with shorts, saddle shoes or bucks with casual pants.
6. A good Oxford shirt can be worn with anything. Madras shorts, chinos, jeans. You're a man, you should have one anyway.
7. Wear lightweight cotton pants during the day. Save the jeans for night time — if at all.
8. Keep a three-day beard and your boss may notice. Keep a three-day beard with a classy summer suit and she will notice. Write her number down on a napkin. Soon your boss will be sporting one, too.
9. Never wear clam-diggers. Or man-capris. And absolutely no cargo shorts, unless you're in Phi Kappa Theta and you're having a bender with your dudes. Considering jean shorts? Please surf to another web site immediately..
10. Pick the right pair of sunglasses for your face. But first, try aviators. It is, after all, summer.
11. Unless you're a river guide, no Tevas.
12. If you must wear sneakers, make them classics. Stan Smiths from Adidas or Chuck Taylors from Converse.
13. Pack this way for a quick weekend that's NOT to the beach: T-shirt, cashmere sweater, two polos, one pair of jeans and one pair of chinos. For shoes grab a classic shoe from Rule #14.
14. Summer scarves are OK, if you know how to wear them. More on this next week.


