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Trade your art for advertising
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I did cover art in exchange for ad inside this magazine
Advertising can be a major expense.
Whenever I have paid for advertising, it has been (to me) a considerable amount of money. Most paid print ads have cost me $100 or more each monthly run, and generally the publication wants the commitment of 4 or 6 months' worth of ads. There is also usually a design fee of about $50. Then I sit and cross my fingers and hope I have done the right thing.
Even once you've been an established artist for awhile, it's still good to keep expenses low. But how do you do this?
One way is to barter. I have successfully bartered portraits for advertising space in publications. It never hurts to ask. Many small local publications are owned by individuals - individuals who have children and pets, so it's expecially good for portrait artists. If you're not a portrait artist, almost everyone can use beautiful art for gifts or to decorate their home or office.
When you are approaching them regarding an ad, you can show them examples of your artwork. See if they are interested. In some cases, their order by barter may pay for your entire ad, or it might pay for half your ad run. It's a win-win situation.
The publisher has space to fill in their publication, and you need the promotion. The publisher will know your work first-hand, and many publishers know a lot of people in your local area. You'll probably receive some business just from this word of mouth.
Remember, that bartering needs to be reported to the IRS. See official information on bartering income from irs.gov
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