RSS
Home
New Star Trek film will be everywhere with merchandising tie ins
Print
Email
RSS
Subscribe
Let the merchandising begin. AP
How many times has a film been released and next thing you know there are little toys in your favorite fast food kid's meals. Posters at the local department store. T shirts everywhere and other little reminders of the film that you just can't get away from.
Phasers set to stun because here comes the merchandising for Star Trek. The new film that starts at the beginning. See upcoming movie story here.
Everything from kids cereal to cell phones will by hyping Star Trek. To the tune of 50 million dollars in partner promotions.
Tony the Tiger (Kellogg's Frosted Flakes) will appear in a print add flashing the "Live long and proper" sign. (He's a TIGER, no fingers).
There will be "Beam Up Badges" in your Apple Jacks and Froot Loops.
Also a cereal with special Star Fleet insignia-shaped marshmallows.
Burger King's scary "King" will will appear in Trek themed advertising as will Erin the animated Esurance girl.
Verizon and Burger King actually used the set from the movie to film their commercials.
BEAM ME UP SCOTTY!!!
Related Articles:
Add a Comment
