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Calling All Cat Owners! Are You a Do-Gooder?
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Flickr: Bookstore cat at work
Calling All Cat Owners! Are You a Do-Gooder?
Who knew? According to Yesterday’s News, every day, consumers make choices to help make the world we live in a brighter, greener place. In fact, more than half of Americans believe it is important to preserve the environment in which we live. This includes millions of cat owners who are taking steps to help keep their cats, homes and world happy and healthy. It's easy! Just submit an essay of 300 words or less, describing the simple steps you take, and good choices you make to help any one of the following:
An expert will choose one winner in each category (Cat, Home, Environment) to receive the grand prize. If your story is chosen, a $15,000 cash award will go to your choice of any local pet shelter, recycling program, or "green" gardening organization to help make your community a little better. Each winner will also receive $5,000 in cash, to help make your life a little greener. You will also receive a year's supply of Yesterday's News® brand Cat Litter, to help make your cat's life a little greener. And just for all qualified entries, a tree will be planted on your behalf from the Arbor Day Foundation.
To celebrate the good choices millions of cat owners across the country make in their everyday lives, Yesterday's News(R) brand cat litter is announcing a national contest to search for and reward "Do-Gooders." The Yesterday's News Do-Gooder Awards Contest invites cat owners to share the simple ways they are "doing good" by incorporating eco-friendly habits into their everyday lives. Consumers can enter the online contest at www.yesterdaysnews.com/dogooder from now until October 23, 2009. No purchase necessary. Renee Loux, author of Easy Green Living, host of "It's Easy Being Green" and spokesperson for the Yesterday's News contest wants to recognize the good, green choices people are making in their everyday lives, whether it's using an alternative cat litter, turning off the water when brushing their teeth or recycling the daily newspaper. Yesterday's News will award three 'Do Gooders' with $5,000 for themselves and awarding $15,000 to a local eco-friendly project to benefit their community.
Yesterday's News is a cat litter made from recycled materials including paper and sawdust. The environmentally-friendly cat litter takes items that could otherwise end up in landfills and turns them into high-quality litter that is good for cats, the home and the environment. On average, 20,000 tons of paper is recycled into Yesterday's News each year.
Yesterday News(R) is asking cat owners who enter the contest Cat-owning do-gooders are invited to submit a short essay (300 words or less) that describes how they "do-good" for their cat, home or environment, and to select how they would like to "Do Good" in their community from the following choices on www.yesterdaysnews.com.
The entries will be judged by an independent judging panel based on the following criteria: creativity, composition, and originality (60%); and appropriateness to contest theme (40%). Loux will then select the three Grand Prize Winners and subsequently develop an eco-friendly solution or blueprint design for each of the three local beneficiary organizations that the winners choose to receive the $15,000 award. In addition, the three Grand Prize Winners will each receive a $5,000 cash award and one-year supply of Yesterday's News brand cat litter. For more information on the Yesterday's News Do-Gooder Awards Contest and how to enter, visit www.yesterdaysnews.com/dogooder.Yesterday's News brand cat litter is manufactured by Nestle Purina PetCare Company
For more information: www.yesterdaysnews.com/dogooder
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