Seattle Women & Business Examiner

Promoting Your Business Through the News

If you are a woman in the Greater Seattle Area with a pair of high heels and a couple of friends, I bet I saw you last weekend at the Sex and the City Premiere in Seattle. 

The Big Picture partnered with Holiday Golightly to host a great party on Saturday afternoon (which was where I saw it with 10 friends), but no matter where I went all weekend I saw groups of women dressed up and heading to movie theaters.  I've never seen the bar at Big Picture as busy as it was that day, and I know Holiday Golightly got some great attention from their target market.

And you probably read about Bag, Borrow or Steal, the high end purse rental company mentioned in the movie.  They got a lot of press and expected a nice bump in sales after the premiere.

All of this got me thinking about taking advantage of current events to promote your business.  What do you do to ride the coattails of events entirely outside your control?

For example:

• With gas prices over $4/gallon, a bicycle store could get some really great press with a healthy alternative to driving a car.
  
• The Phoenix Mars Lander arrived last week. If you have a bookstore this is a great time to showcase space books for kids and adults.  Or a video rental store can feature a selection of space movies.
• When airlines stopped allowing liquids over 3 ounces in carryon bags, smart makeup companies made travel-sized versions of their popular products.  Now that airlines are charging for checked bags, travel-sized items will become even more popular.

When you read the newspaper, do you think of how you can tie your business in with current events?  Remember, everyone else is reading the same things you are.  Why not help them draw a connection between what is happening in the world and how your product or service can help?

Next Week in Business, September 8-12

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Topics: next week in business

Family Love Letter Private Briefing

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Topics: live events

Back to School

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Topics: live events

Do You Want to be on Oprah?

Susan Harrow, the woman who literally wrote the book on how to get on Oprah - The Ultimate Guide to Getting Booked on Oprah - is coming to our area on October 17. Susan is teaming up with local media maven Nancy Juetten to provide a half-day workshop... Read More
Topics: live events

Local Author Jennie Shortridge

Jennie Shortridge, Seattle authorLast week Jennie Shortridge, local author of the new book, Love and Biology in the Center of the Universe, came to my book club.  I've never had an author attend a book club discussion, and I wasn't sure what to... Read More
Topics: Spotlight on Seattle Business

Next Week in Business, September 1-5

The Labor Day weekend is coming.  Are you planning something fun and relaxing for the weekend? You should - you work hard!Next Week in Business:SCORE is offering a "Starting a New Business" all-day workshop on Wednesday, September 3. ... Read More
Topics: next week in business

Are You Underearning?

Mikelann Valterra, author of Why Women Earn Less, is hosting a live seminar on Wednesday, September 10 in Seattle to teach you how to stop underselling yourself and earn what you're really worth.I have Mikelann's rate-setting toolkit as well as her... Read More
Topics: live events

Voice and Communication Skills

Do you have an accent that gets in the way of communicating?  Perhaps you need some coaching on how to best project your voice during presentations.  Or maybe you have a problem with being interrupted all the time.Anna Bernstein of the Brain-Voice... Read More
Topics: live events , Spotlight on Seattle Business

Need an Admin?

Hey, who doesn't need a little administrative help?  Last week I spoke to Cassie Thiessen of Parker Staffing Services.  Cassie is a business development manager for Parker, and we talked about what makes them stand out in a pretty crowded market. Parker... Read More
Topics: Spotlight on Seattle Business