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Beware of bait and switch
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This warning comes too late for Memorial Day sales, but Economic Stimulus Check sales should continue for at least a month. While usually associated with big ticket items (cars and electronics), Bait and Switch variations occur buying everyday advertised merchandise, too.
Watch for:
- The item is "no longer available" no matter how early you show up. Surprise! A more expensive alternative is. (Note: a retailer can advertise limited quantities to avoid liability.)
- The item does not include expected accessories, like chargers or batteries, or is obviously low quality. (Salesmen aggressively promoting a superior product is not illegal, but refusing to show the advertised item can be.)
- The item displayed prominently by a sales sign is a costlier version than advertised. (If the sign clearly states a product code or description, placement of a similar product nearby is deceptive, not illegal.)
- Cash registers have not been programmed with the advertised sales price, leaving the consumer to catch it when it scans.
False advertising is difficult to prove, so it's best staying vigilant, including avoiding impulsive merchandise upgrades.
Tip: You can report deceptive advertising to the Better Business Bureau.
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- Directly forward unsolicited commercial e-mail to spam@uce.gov
