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Eric Elkins

Internet Business Examiner
Eric Elkins has an online connection addiction. Good thing his company WideFoc.us harnesses social media strategies to create constellations of brand experiences and distinctive conversion funnels for clients. Read along as Eric explores the latest developments in social media marketing and ePR.

Digression: YouTube video isn't a commercial but could be
If it can happen to Apple, it can happen to you
Best tools for online reputation management
Two smart posts on social media
Mad Men Twittering. Did they have text messaging back then?
  
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    Tom Waits, viral marketer?

    June 17, 9:38 AM
     
     


    First, I just want to say that I am deeply disappointed that Mr. Waits isn’t making a stop in Denver. I may need to make a special trip elsewhere to catch him on tour.

    That said, I really enjoyed the video “press conference” on his home page, and I’m watching to see if it gets any traction in the video sharing milieus. Tom isn’t exactly a recognizable figure for the Millennials (actually, he’s pretty niche in general), so it’ll be interesting to see, if the video goes viral, where it shows up.

    Viral video is definitely a powerful way to build brand, but the alchemy of entertainment value and propagation is an art. But if anyone knows about alchemy and art, it would have to be Tommy the Cat.

    PS 673,574 views on YouTube so far...
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