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Eric Elkins has an online connection addiction. Good thing his company WideFoc.us harnesses social media strategies to create constellations of brand experiences and distinctive conversion funnels for clients. Read along as Eric explores the latest developments in social media marketing and ePR.

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Employers are blocking social networking when training would be better

2 comments

It's time for me to start writing again on a regular basis. I'm excited to share info about the next big things on...
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More thoughts on the social media expert question

9 comments

Last week’s piece about whether you need a social media expert got a lot of attention. Sadly, most people who commented were in the industry...
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Should You Hire a Social Media Expert?

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There’s a lot of chatter about how to identify someone well-versed in social media best practices (this is pretty good, though I don’t...
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New Denver Ad Club's "Size Matters" event is Thursday

If you haven't yet registered for the NDAC's "Size Matters" networking and speaking event, you really should. It's tomorrow (Thursday, June...
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Top five reasons why I haven’t been writing about social media

7 comments

Ugh. I’m sorry I haven’t posted anything on Examiner for so long. I have my reasons. We’ve been busy. I’m not...
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eMarketer proves annoyingly obvious once again

Guess what? Ad spending is down. I know, I know — you’re so very surprised to hear that. Yet again, our friends at eMarketer have the...
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Content has always been king: Just ask Sherlock Holmes

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I’m back on the soapbox about how creating sharable, mashable, evolving content that can hop from platform to platform is a key to any sort of...
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Content and Conversation: The Only Things That Matter

I say it every day, whether I’m talking to non-profit organizations, large corporations, inspired people...
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This is why I am not going to have time to write an Examiner piece today

I've been bad about writing Examiner pieces lately (my own staff tells me I need to create the kind of editorial calendar we put together for our...
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Domino's responds quickly and the generation tech gap

Two stories I read this week should be required reading for anyone interested in leveraging conversational media:1....
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