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Two smart posts on social media
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I always suspected this was true, but it's nice to see it so well mapped out. Solid social media efforts to the right (niche) targets brings more qualified, engaged leads:
"Niche social networks do indeed have the ability to drive higher quality traffic than generic networks."And, this is a killer checklist, similar to the criteria my company uses when we create social media marketing and ePR strategy plans for our clients:
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