RSS
Home
How's your personal brand?
Print
Email
RSS
Subscribe
"I'm king of the world!"
So you're doing good stuff to keep your company front of mind with your target audiences (e.g. You know who your audience is, you've created proven, resonant messaging for each customer segment, and you're propagating your messages effectively).
But have you established yourself as a thought leader in your industry? Do decision-makers know who you are? Are you a resource for the media when someone's looking for experts in your field?
A corporate blog is a good start for a thought leader, but it's only a start. Especially if you aren't getting a byline for each post.
Here are some other quick-hit ways to start building your personal online reputation:
1. Make that blog personal
Yes, you should write about your company. But you should also write about industry trends, stuff that bugs you, and personal vignettes that demonstrate your understanding of your target audience. Your blog should be full of opinions that encourage conversation and dissent.
2. Get your own Twitter account
And follow, do @replies, ask a lot of questions, provide a lot of insight (that's all I'm going to write, because I'm tired of writing about Twitter, even though I'm definitely a fan).
3. Engage in conversation
Your blog is going to sit there, stagnant, if you're not part of a larger community (yes, CopyDiva, I know I should be doing more of this myself). Find interesting blog and forum posts and add your own (not self-serving) comments. Agree or disagree. Be free with compliments. Resist linking back to your blog at first.
4. Move outside your comfort zone
When's the last time you were at a networking event and the conversation departed from the standard elevator pitches? What if you asked polarizing questions? What if you really listened to the answers? I'm just saying...
5. Publish stuff
Write whitepapers, create easy-to-download one-page PDFs of worthwhile content, start podcasting today.
6. This column is making me yawn, so I'm going to stop there.
Happy Thanksgiving!
Related Articles:
Comments
