
Social media is an excellent obvious but not so obvious way to paperlessly harness green power. Being a consistent source of reliable information is critical, yes. Oftentimes, however, the success and/or failure of critical environmental information is less about the data and more about the style in which it is transmitted.
Anyone with Internet access can set up shop as an environmental ambassador. Follow reliable green tweets and share what you've learned with your online community and help out colleagues in the process.
Need more specifics? Komarketing Associates, LLC has put out an excellent list of 20 ways to help a Colleague Online Today --- it is a veritable gold mine of social media insights which, if used to communicate sustainable initiatives, readily translates to a veritable gold mine of green.
If you enjoyed this social media article, please check out the Sustainable tweets article, by the same writer