If I were in Pete Coors’ shoes, I probably wouldn’t want to talk to me either.
    It’s understandable that a Coors media person called today to say he declined my offer to discuss possible changes in the location of the beer company’s management.
    You see, that speculation was first broached publicly by none other than Peter Hanson Coors himself, who as the great-grandson of beer baron Adolph Coors now finds himself a Molson Coors vice chairman. The 61-one-year-old mini-baron had made a statement that the mega-brew HQ of merged Coors Molson could flow on out of Denver once Milwaukee-based Miller joins the team.
    That would leave us, well, Coors light or maybe light a Coors. Not so, retorted W. Leo Kiely, CEO of Coors Brewing Company, noting dryly that Pete was speaking for himself.
    And that’s probably not the best thing, given Pete’s track record. While he seems like a decent enough sort, his run for Senate in 2004 against Ken Salazar was not exactly electrifying. After outfoxing Bob Schaffer for the GOP nod by defending himself as a staunch opponent of same-sex marriages (despite what Schaffer claimed was the beer company’s pandering to gay bars, according to PeteCoors.com!), he wound up on the short end of the general election tally, 50% to 47%. This is a bit tricky to do in a state with more registered Republicans than Democrats, and with his advantage of having a permanent campaign sign in brick at 20th and Blake.
    Following that, there was the May, 2006, matter of a beer, a Jaguar, a stop sign ignored and a Colorado State patrol near his Golden family manse. Once news trickled out that Pete – who had appeared as the TV face of the Coors don’t drink-and-drive commercials – was looking at a DUI charge, the media got worked into a froth. A beery froth. Ultimately, the charge was lowered to a lesser offense (Driving While Ability Impaired), and penitent Pete issued an apology, which seemed like a stand-up thing to do, even as his lawyer wanted to press on to trial.
    “For years I've advocated the responsible use of our company's products," he said in a statement. "That's still my message, and our company's message, and it's the right message. I am sorry that I didn't follow it myself."
    So in the interest of keeping Pete gainfully employed and the Coors name planted here, I offer this quiz about what Pete should do:         Photo copyright skuags1.