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David Thomas

Video Game Examiner
David Thomas is a nationally syndicated videogame journalist, critic and teacher. He co-authored the Videogame Style Guide and Reference Manual, so he knows that PONG is written in uppercase and that it wasn’t the first videogame. His current favorite game of all time is Rock Band.

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    PS3 Billion?

    June 24, 4:38 PM
    by David Thomas, Video Game Examiner
     
     
    Sooner or later public companies have to share bad news.

    Sony fessed up that the last two years of the PlayStation 3 have cost them around $3 billion.

    This is, of course, chump change compared to multiples of billions Microsoft has sunk into the Xbox line. Still, it's a pile of dough by any measure.

    How does this affect Joe Gamer? In the short term, the fight for profits hopefully will fuel an ongoing interest in innovative products with the promise to capture new markets (Guitar Hero or Wii Bowling) anyone? But in the longer term, these kinds of sunk costs risk upsetting the entire indsutry. Sooner or later stockholders want results, and if those results will come at the cost of innovation, then guess what? More Madden and less BioShock.

    What can the dedicated gamer do? Get out there buy some PS3 games! Come on, it's for a good cause.

    Topics: video games , business , Sony
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