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Inspirational new view on free business - the book 'FREE'
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FREE: The future of a radical price.
Free business products and services - is this the new method to grow your business?
In the days of ** extra charges and the large corporation and banks doing everything they can to consume every cent we have, free feels fresh and new yet an old idea for business. Chris Anderson, editor of Wired magazine, has come out with a new book titled FREE: The Future of a Radical Price, that I would recommend to any business owner small to large. The book starts as a research project about the history of free, he learns through his study of psychology and free that this method of business is here to stay.
The Google generation is living by it and expecting it, free information from Wikipedia, free social and business networking from Facebook, LinkedIn, although the baby boomer generation has a more skeptical view on this marketing method with the idea that nothing good is free.
As business owners it is our job to create a happy medium that allows free to help our businesses and entice our customers in a way that they are benefiting from our generosity in the form of free marketing.
Example: Jello, a product that we all know and love, may have not made it to our Thanksgiving table without the concept of free. Peter Cooper invented Jello in 1845 but could not find the right method or marketing to sell it; it took almost 50 years and an ingenious idea to bring this product to life. Frank Woodward became the owner of this jiggly treat and came up with the idea to give out free cookbooks that would show the versatility of this treat and walla a staple product was born. The lesson is, if you have a product that is amazing you need a niche to get in the door, Jello's was a free cookbook that only had recipes that used Jello.
So something free to sell your main product or service, this idea can be implemented into any industry and is becoming a method that everyone expects and are looking for.
When you have web traffic passing through your site it is hard to compete when you have so many companies out there offering items for free. Free shipping, free consultation, buy one get one free, free samples, free trial.... If you are not using one of the hundreds of free methods out there you are eliminated from the growing market of free. Giving something away even if you are raising the price of your main product has an ability to reset consumer psychology.
At audible.com you can sign up for a free account and you can download a "free" copy of Chris Anderson's new book.
