Blendtec's viral video marketing - 'Will It Blend' connects

August 14, 11:47 AMBusiness ExaminerDarrell Proctor

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George Wright is the marketing
director for Blendtec.

Blendtec is a company that sells high-end blenders but is much better known for the way it has used technology - in this case the Internet - to build its business.

The company has been posting its "Will It Blend" videos on YouTube and other outlets for a while now (check one out below). They're a mixture of comedy and train wreck - and they've been viewed millions of times.

George Wright, the company's marketing director, is the man behind a phenonemon that has reached more than 100 million people on the Internet - and changed the face of online marketing. He's scheduled to talk about his work during a session called "Will It Blend? The Viral Marketing Story" at the T3PR Conference in New York on Sept. 11.

If you're wondering how to better promote your business using technology, Wright's session would definitely be worthwhile.