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Darrell Proctor

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Darrell Proctor is a publishing industry veteran with more than 30 years' experience writing about business, technology and sports. He spent more than a decade at the St. Petersburg Times and later the Rocky Mountain News, where he authored the Mile High Tech blog and was noted for his reviews of consumer electronics and technology. Questions for Darrell? Drop him a line at techexaminer@gmail.com.

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    Showing entries for Category: Google


    Google-Yahoo deal dead? That could please online advertisers

    October 31, 9:19 AM
    by Darrell Proctor, Business Examiner
     
     

     
    What's the future of online search? It might not include a partnership between Yahoo and Google.

    That's according to The Wall Street Journal, which reports folks "familiar with the matter" are saying the two companies haven't reached a deal with the Dept. of Justice on putting together a search advertising partnership.

    Google and Yahoo earlier in October said they would delay their deal, which allows Google to sell ads for some of Yahoo's online ad space. Advertisers were wary of the deal, fearing it would increase prices. ComScore Inc. says the two companies controlled more than 80 percent of Web search in August.

    The deal originally was proffered as Yahoo sought to rebuff a bid from Microsoft. In June, the companies said the deal could increase Yahoo's cash flow by $250 million to $450 million.


    Topics: Google
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