
Marketing efforts targeted toward easing the cost of a gallon of gas have popped up with frequency over the past few years.
And the rolling billboards have surfaced again.
This piece touts Freegashelp.com, a program designed to turn your vehicle into an advertising machine - and, it touts, can earn you up to $200 a month in free gas.
There are plenty of other Web sites that have jumped on this bandwagon, including Free Gas 4 Life and GettingFreeGas.com.
Are the promotions all they're cracked up to be? Someone must be using them. And judging by their ranking in search engines, lots of folks are at least curious about the offers.