It's billed as a new and better way to find folks.
It's iSearch.com, and it's yet another Internet tool designed to help users find former colleagues, classmates and friends.
But it has a few problems.
I searched for myself and got 14 results. But only eight of those results were actually me, and three of them contained bad information (I have never worked at the Seattle Post-Intelligencer, and I'm not 77 years old). And some of the results contained some information that pertained to me, even though the profile listed was not me.
So I'll stick to social media like Facebook and LinkedIn for now. And maybe use iSearch for kicks.
Check out Wired magazine's take on iSearch.