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For those of you wondering, this review has much of the info as the other Caribou I reviewed, except of course for the very significant taste difference... Michael Coles, Caribou Coffee chairman and CEO said: "Our partnership with Coca-Cola will extend our great premium coffee taste experience into the RTD category and allow us to take advantage of Coca-Cola's world-class distribution system." - unfortunately, this could only be found (so far) in small mom and pop gas stations. Of course, tagging along with a big celeb like Ashlee Simpson for her "Bittersweet world" tour should have helped sales a little.
Mr Douglas, president of Coca-Cola North America, said: "Volume in the RTD coffee category has grown 17% in the last four years, and revenues are up 24%. Caribou's expertise, involvement and focus in brewing the perfect coffee will allow us to create a wonderful ready-to-drink coffee."


