Update: Monster Energy Drink sues actual monster.

October 16, 3:09 PMCaffeine ExaminerBig Red Boots  

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First, Monster energy, through their IP company, Continental Beverages, thought it best to sue the  Rock Art Brewery of Morrisville, Vermont for their drink, Vermonster - a drink which bears almost no resemblance to Monster Energy drink, asking for attorneys fees and a promise to never do it again.

Then, they took on energy drink review sites, asking them to stop selling Monster energy drinks and unauthorized paraphernalia( which they do not and have not ever done).  
 

Now, Hansen's have taken it one step too far, and actually sued a real monster. The monster in question is actor Trygve Lode, who has been photographed drinking a can of Monster Energy backstage. 
 

According to the Consumerist website,

The trigger for this sudden legal threat is this photo someone took of Trygve behind the scenes of a movie called "The Shadow Walkers," where, unless we're misreading the title, he played some sort of creature who walks shadows for a living.
 

While at least in one case we were talking about a beverage, in this case you are suing a what, exactly?  The monster character?  Or is Hansen's going after anyone who holds, drinks writes about or uses Monster Energy?  In the case for Vermonster, Continental Beverages said that their beer would "undoubtedly create a likelihood of confusion and/or dilute the distinctive quality of Hansen's MONSTER marks".  In the case of Trygve Lode,they are suing his website for... occasionally playing monsters?

This seems like too large a stretch for it to actually be real. It seems like this might be the over-the-top gag of some practical joke. Calls were made to Continental Beverages and Hansen's for a response, but none have returned comment.