Protein and Caffeine give a Powerful Punch - Boo Koo Burner Pummelgranite

Boo Koo Burner is the first line by the well established Boo Koo that goes well beyond their branding. So far, if fact, that this drink heralds a new and improved drink company,g oing so far as changing their name to Performing Brands Inc., getting new company officers and and will broaden its lineup beyond energy drinks to include health, wellness and functional beverages.  “(Consumers) are looking for more functionality and obviously looking for benefits within these (energy) drinks other than another me-too,” said Boo Koo Chairman Steven Solomon.

Boo Koo just hired the former CEO and the former Chief Strategy Officer of Cadbury Schweppes, as well as the former President of Snapple Distributors, Inc., aAll this to turn around a major player who just got really beat up in the beverage world ( their stock dropped over 80% from last year) . I really hope they manage to stick around - as I loved their drinks in the past, and these new burners are innovative and pretty dang good too.

Nutrition:8
Like Dangerine and Main Lime, Boo Koo's other Burner Flavors, Pummelgranite has 160 mg of caffeine, Taurine, Ginseng, and B vitamins. The whopping 20mg of protein comes from whey ( which is nice), and there is some vitamin C and calcium in here too.
In terms of energy, there are 90 calories and no sugar in the entire can, sweetened with sucralose and ace K. Current recommendations for total protein intake for athletes is between 1.6 - 1.8 grams per kilogram body weight, depending on who you read, however, it is not uncommon for bodybuilders to consume in excess of 2 grams per kg of body weight with no ill effects. Since your body can only use it a the time and not save it for later though, 20 mg is more than most people would need for a workout. This is PERFECT for people who are needing a fix before workouts. If only there was a bit of creatine, d-ribose and other power ingredients in it as well.

Taste:8
Pomegranate flavor is a hit or miss flavor, being used to excess by many energy drinks and fitness waters. Pomegranate is pretty high in antioxidants, not to mention its many other healthy properties. The problem is the fruit is also very tart, and can be very chalky. It takes a lot of work to not oversweeten or sour drinks with this flavor. Boo Koo did a fantastic job with this one, still leaving a bit of pucker but not enough to make it taste like sour milk. There is a definite thickness to the drink because of the protein in it, but it is not thick like a shake - more like a 2% milk. The purplish red color of the drink worked well for it, keeping the fruity theme running. Between all their flavors, this one is definitely the tastiest.

Packaging:8
Like the other flavors, this one is exactly the same except for the logo in dark fiery red on white. Glorious. The logo and name are a fantastic departure from the regular Boo Koo brand. The color that was used is great, as well as the printing job. The font choices really separate this from other energy drinks - looking more functional and healthy than Monsters or Rockstars. The fonts used ae perfect, appealing to a much larger market that they had with their usual energy drinks. Gone is the ultra flame in cool colors, replaced by a lime green Firekid outline. In terms of layout, this is an award winning design.

The slogan, “It’s full of Ludicrous amounts of power, chocked full of protein for pumpification and it taste great. It’s twice your recommended daily dose of awesome, fortified with 100% jack-you-up. So drink up and go hard” works really well, even in the big puffy font they wrote with. I really like that they simplified their font choices, using the same ones for the name, brand, slogan, and pretty much everywhere text is used. IT keeps things very clean and unified. My only letdown was the missing caffeine information.The package would have gotten higher marks if they did not leave this off.

Website:6 bookooburner.com
Clean and unique, with well written code. The flash works, and displays some ingenuity for being a very simple flash site. You have a choice of the 3 products, and really all don't give you any information a just link to their shopping cart - which look completely different than the burner site. I wanted so much more than the little dippy paragraph on "what protein does for you" and a link tot he shopping cart.
This site looks great - and you could tell lots of thought and design went into the site. But without having ANY new information or reason to go there this is just an empty shell of a site. The overall theme is beautiful - but I would definitely go through this again and give the people who really want the lowdown on these drinks what they want.  They also could not carry through the rest of their site, where they send you to buy their product.  FOr all the effort to get you to buy their product online, you would have thought that that part of their site should have been updated to the new look and feel as well.  Looks great, Works nicely, but poor follow-through.