Caffeine Examiner - Venom - New Dr. Pepper Energy Drink has Great shape, but no bite.

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Venom - New Dr. Pepper Energy Drink has Great shape, but no bite.

POSTED July 1, 9:09 AM

Dr. Pepper/ Snapple has finally launched into the energy drink market with a very exciting new drink, called Venom. This can could not stand out more from the shelves, from the silly snake drawing that looks like it's airbrushed by that guy who used to make tattoo designs of skull-n-stuff in your high school cafeteria, to the heavy metal can with a "sealable" lid in case you can't finish the very standard 16oz size to the oh-so-boring red bull clone mix inside. Although my local hardware store only had one flavor, this is available in Black Mamba, Mojave Rattler and Regular, for those brave enough to try all three.

I was pretty excited when I saw this drink. It is a very eye catching design and easily pulled me into buying one. It was only upon closer inspection did Venom break down, like mast cells in your immune system. This could have been sooo much better. Instead of some interesting flavor, like Snapple's old Venom energy drink, this one left me sorely disappointed. Of course, since the drink was so tired and boring, I took closer inspection of the metal can. I pulled out the sketchbooks my friends and I doodled in high school, and I found a striking resemblance from the devil and dragon themes to the art on this can. Since they had the snake theme going on, rather than hire a real artist to fit in the snake theme, they found the guy that Dungeons and Dragons did not hire for their art - giving him/her all the specs ( black can, red on top - make it really "edgy" and " wicked-bad!"). Other than the silly snake eye, the rest of the can is a winner. I loved the package itself, as well as the fantastic printing job. The font choice is a bit lame, but it gets the job done. I appreciated the listing of the 1-800 number and the caffeine content clearly too.

Packaging:8
"Venom will accelerate Dr Pepper Snapple's entry into the fast-growing energy drink market by delivering a jolt of energy in new killer packaging," says Charlotte Dimery, director of marketing for Venom. "Its piercing energy that strikes back in a new resealable bottle delivers something new and functional in the competitive energy landscape." According to the writing on the package, “Piercing energy that strikes back.” The cans are made of thick aluminum that feels reusable,but it is 16oz, so thats pretty useless. If going on a small walk to the park, I could see bringing one of these instead of other red bull clones just because of the insulation and stregnth of the can compared to the cheap aluminum found in most others. I would have given this packaging a 10 if the artwork and fonts were brought up to the same level of forethought as the manufacture and printing.

Nutrition/Buzz/Taste:5
Tons of sugar to crash on, and the absolutely normal 80mg per 8oz serving. If only Red Bull could have copywritten a flavor... I was so hoping to open this can up and find a sour brooding blood red drink, or a super tangy lemon citrus bite, but no luck there. This is about as red bull as you could get without being Red Bull. or Monster. or the thousand other clones with this same flavor. If Dr. Pepper/7-up really think energy drinks are all the same excepting the packaging, they obviously should just bow out of the game right now. It is because of poor choices like this that Dr. Pepper is having such problems right now. Well, that, and the flact that Dr. Pepper has no international presence and it hugely in debt.

Each bottle has 240 empty calories with 2 grams of protein and 56 grams of sugar. This one has the same tired EDM ingredients in there: taurine, glucuronolactone, l-carnitine, inositol, maltodextrin, ginseng, B Vitamins and 160 mg of caffeine too. Not really much more needs to be said - looks like Red Bull/Monster/No Fear acts like Red Bull/Monster/No Fear
tastes like Red Bull/Monster/No Fear. For all the hype, Venom's sting has no bite.

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Categories: Energy Drinks

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Big Red Boots
Trying desperately to pull my overworked brain cells from their perpetual desire to slog off, I scour the aisles for the perfect caffeinated substance. From Korean Drink Cans to stomach churning bargain caffeinated malt liquor to organic hand picked beans from the Peruvian mountaintops, Ill help you on your journey through the world’s most popular psychoactive substance.