Caffeine Examiner

Starbucks slashes 600 stores nationwide, fires 12,000

The nations largest coffee retailer cut back 600 jobs and closing 100 slow stores in February of this year, and  just announced it will be shutting down over 500 more stores across the nation. This new step  could eliminate as many as 12,000 full- and part-time positions. They also announced that it now plans to open fewer than 200 stores in its coming fiscal year, which begins Sept. 29.

 Back in February,  The CEO of Starbucks, Howard Schultz, said that  "We realize that we are operating in an intensely challenging environment, one in which our customers and (employees) have extremely high expectations of Starbucks," Schultz wrote. "And we have to step up to the challenge of being strategic as well as nimble as our business evolves. Unfortunately, we have not been organized in a manner that allowed us to have a laser focus on the customer."  in a memo leaked to Jim Romenesko's Starbucks Gossip blog last year, Schulz explained how the continued Starbucks expansion was hurting the soul of his coffee empire.

Since then there have been new store drinks with caffeine mix-ins, deals involving baked goods, and non-caffeinated smoothies added to the menu.   There have also been canned energy drink rollouts and a whole new supposed focus on  their new coffee flavor, Pike Place Roast.

There are currently more than 16,000 Starbucks stores worldwide.  That means many jobs will be lost around the country.  “Throughout the history of the company, we have always aspired to put our people first.  This makes our decision to close stores difficult, because it is disrupting the lives of the people who have worked so hard to deliver superior service to our customers,” Schultz continued.  “We sincerely thank each one of them and are very proud of their many contributions to the company." Starbucks said it expects many workers to find jobs in nearby stores.
Topics: In The News , coffee

Helix energy Drink Mix - a startup worth fighting for

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Topics: Energy Drink Mix

Melon flavored Glow-in-the-dark Caffeinated Vodka/Tequila is a late night treat

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Topics: Energy Alcohol Drink , The worst and the best

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Topics: Gender Specific Energy Drinks , Energy Drinks

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Topics: Energy Drinks

If you can find it, I'd definitely try drinking a Battery for extra energy

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Topics: The worst and the best , international caffeine

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Topics: Energy Drinks , decaffeinated

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Topics: Energy Drinks , international caffeine

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Topics: Energy Drinks

Marquis Platinum Vitality Drink

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Topics: The worst and the best