Big Red Boots

Caffeine Examiner
Trying desperately to pull my overworked brain cells from their perpetual desire to slog off, I scour the aisles for the perfect caffeinated substance. From Korean Drink Cans to stomach churning bargain caffeinated malt liquor to organic hand picked beans from the Peruvian mountaintops, Ill help you on your journey through the world’s most popular psychoactive substance.

  

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Tons of Power in a Tiny Can. BooKoo Wildberry Shot

June 3, 12:50 PM
by Big Red Boots, Caffeine Examiner
 
 
Boo Koo shots are one of a kind. The little 5.75oz can size is in no way related to the punch it throws, and are one of the most candy-fied bursts of energy you will find for a buck and change. While I don't appreciate all Boo Koo drinks (mainly because of the super sweet flavor and the high fructose corn syrup) there is nothing wrong with, and lots to rave from this short, squat can of power.

This is supposed to be a shot, like 5 hour energy or NOS shots. You should just slam the whole thing down and wait for the rush of energy, and this delivers in a big way. The drink is lightly carbonated - so it is pretty easy to slam down.  The oversweet candy flavor fills your mouth with fake raspberry before sliding down your throat. This drink will get you moving. Without doubt, the caffeine and sugar get you flying high for a couple good hours. I found myself flying for about 3 solid hours before seriously crashing. The sugar and caffeine low left me groggly and tired, needing to take a breather and walk around the block to try to get my energy back to a level that I would not be falling asleep driving around town. So if you need a ton energy and don't mind a nap 3 hours later, then Boo Koo Shots will do the trick.

Taste:6
They did make this drink easy to slam, which is really the point.The taste is very berry and very strong. While fake and oversweet, the speed in which this drink leaves your throat makes its faults a moot point. As long as you can slam it, this Boo Koo Shots are fine. But do not, do not, stop to sip this drink.  This is sweetened with both sucrose and high fructose corn syrup and tastes like it. The heavy caffeine and the sour gummy sweet do not make a good combination - and is best forgotten about. Just shoot it down and enjoy the effects.

Buzz/Nutrition:8
Besides all the sweet in here, you will also find a very powerful amount of caffeine, 180mg, packed inside this little package. As for the rest of the ingredients, they are the usual energy drink stuff - 1000mg taurine B vitamins and glucuronoloctone. The issue I have with many offerings in the BooKoo line is the amount of empty calories that can be found in them. In this drink, however, the 80 calories are not really that bad. 80 calories will get burned off with all the extra energy you will get bouncing around the room after consuming it.   However, considering the size of this can, the amount of empty calories  is very high. If this were in thier usual 24 oz big cans, there would be over 320 calories in it! That would explain both the great rush, and the fantastic crash once all the sugar wears off.

Packaging:8
They still managed to put a good deal of work in the layout, design and information on this package. the name sparkles and stands out from the background, and the can exudes an aura of power. The words "double 2x power" shine brightly from the top, just in case you were not already thinking you were about to drink something strong. What I really liked was the use of color to emphasize the important art, while the darker colors for the flames and unneeded frills faded quietly in the background. The choices of turquoise and purple on black are not  normally used in energy drinks, but manage to work very very well here.

Website:7 - www.bookooenergy.com
Its fine. Completely what was expected. Overuse of Newcastle, and other Gothic fonts, "extreme" illustrator work with a distressed grunge background. There is a shop where you could buy some Boo Koo stuff, but nothing particularly amazing. It looks like what a design team would put together for appealing to teens/18-34 year old males. It completely lacks originality or creativity, instead opting for the easy out.

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