Attack of the Hydrives part 4 - Hydrive Kiwi Lime Water

What to do when your base market is NOT  young (mostly) guys who don't care about their health or vitality, just needing their power fix before partying on all night?   What to do for those people who would not touch an Energy Drink, turned off by the extreme packaging and exotic ingredients?  The developers an Innov8 came up with a very clear vision. They produced a a product that would reach out to non-energy drinkers, people who are turned off by the carbonation, high-sugar content, jitters and more edgy marketing campaigns put forth by Hansen and Coca-Cola.

For info on the company, see my previous post here

Todays sample is Kiwi Lime Energy Drink From Spring Water, which is , I gotta say, is a really really bad name.Consumer research indicated Spring Water might be the key ingredient here in this antioxidant energy drink, but there has to be something better than that for a name.

Nutrition:8
In bottled waters, the test is not what you can taste, but what you cant taste. The purer and more natural it is, the better off people will think of the drink. When the Coke plant was recently caught numerous times filling Dasani bottles with city tap water (one example of this kind of story) it hurt bottled water credibility.  The sad thing is is does not really surprise the public - as it did not hurt sales of the drink at all.  Aquafina labels their water as "bottled at the source P.W.S.," that actually stands for "public water source."
But for me, the fewer and purer the ingredients the better. This one does not do too badly, only adding in 2 preservatives to the water, along with the usual energy drink mix ( tons of taurine and L-carnatine and all the Bs for the day) and like all the hydrives, has a good 145mg healthy dose of caffeine hiding somewhere in it too.

Taste: 8
Truthfully, I ws not so impressed with the taste of this one. I expected something more, or something less. This drink reminded me of the times my dad would stretch out the Kool Aid packs by using 1 packet per gallon of water, leaving it flavored-but-not-really. This drink definitely had taste, but not so much that I was dying to drink more, and not enough that I felt very satisfied. I did feel completely quenched after drinking, as this drink is also fortified with electrolytes. I guess I am old fashioned as I like my water to taste like water.

Packaging:8
Like vitamin water and the rest in this category, the sealable PET top is niceThis special "gripper" style of bottle formulated for Hydrive's drinks is completely proprietary and so hopefully wont be immediately stolen by giant faceless monster corporation ( Coke).Packaging is now "dual front," so it's not as crucial how bottles are placed on shelves. I do not care for the opaque green and greenish starburst very much - certainly does not stand out and yell Drink Me You Crazy Diamond like their other drinks do.

Website:http://www.hydriveenergy.com: 7

For info on the company, see my previous post here

BEVNET review
Brand Press Release
Topics: Energy Waters