Bally Fitness Eblast - not worth the energy to lift the can

May 22, 11:54 AMCaffeine ExaminerBig Red Boots  

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With Bally Blast, we've designed a product that tastes great and one that will help our members enhance their energy potential and sharpen their concentration at the gym and in daily life activities," said Paul Toback, chief operating officer at Bally Total Fitness.

"Bally's line of performance-enhancing products and supplements has been extremely well-received both inside and outside of our clubs. There is tremendous opportunity in the energy drink market, a rapidly growing category with increasingly strong demand from consumers," said Toback. "The addition of Bally Blast to our product line is the natural and strategic step in the continued expansion and extension of the Bally brand."

Well Paul - I am not sure what your marketing people told you about this product, but it is not only a weak and flabby red bull clone, but the whole line is milquetoast- in taste, nutrition and packaging. Trying to strengthen your line of products to beverages should have been carefully worked - out and clearly defined, not mass produced in Korea who slapped your  poorly made design on it so you can hock it at your clubs.  You should have stuck to what you knew, and just force all members to have to buy 3 cans of vendor sold drinks per month or face withdrawl penalties and associated freezer content rental space.

Taste:1
If by some chance you find yourself at a Ballys after a long workout and need something refreshing and energizing to pick you up, drink water -  or wog down to the closest convenience store and buy something, anything else.  This is not only a waste of your money, but by purchasing this you are giving Ballys the notion that this was a great idea, and they will release even more of these upon their masses.  They already have you in a never ending contract, paying 18 percent interest and thieving it out of your bank account.  Don't let them get away with this last atrocity on your taste buds too - Red Bull clones are great at the dollar bin, but offensive at 2.50 a can.

Nutrition:6
There is 120 calories (or an extra 30 minutes on the excer-cycle) in one small can - more than in a 12oz can of coke.  Although there is no caffeine listed on the can, the fact that this is a Red Bull clone from Korea is a good sign that it has about 80mg of caffeine in it.  There is the basic energy drink mix in here:ginseng, inositol, Riboflavin, the usual B vitamins, ginkgo leaf Powder, green tea. 1000mg of taurine and enough C to have you sweating lemonade for days. 3 grams of protein per can.  The addition of the green tea and Ginko is not bad, but the 3 grams of protein is not enough to do anything for you, and 120 calories is one hell of a lot of empty calories to pack on after cardio.

Packaging:2
Can design is sooo lame - did they actually hire a design firm in the US to do this - or was that part of the Korean Energy Drink Package you got sold on?  I hope your manufacturing plant has you in a multi-year binding legal contract forcing you to purchase drinks from them for the next thousand years above list price.
My cheap flimsy can lists calories as energy and is dated copyright 2002. Is the energy drink that old - or did you just not give this thing an update in 6 years.... According to the website and all the marketing materials, it does not look like this was given much attention after the initial release years ago. Even your own counter people said that it would be better to stay away from drinks like this (high in sugar and calories) before a big workout.

Website:http://www.ballyblast.com/:4
This is really what a corporate company like ballys wants to produce? There is not one bit of info, instead devoting space to give a little tiny blurb of info on all their products, a flabby, weak interface, including a worthless video game that it looks like they stole from flashkit.com

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Bevnet is not impressed either