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3 deadly copywriting mistakes
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You're in the business of selling.
Any online and offline company survives by selling tangible products or services that will enhance customers lives for the better. Your number one goal is to sell your service, product, or idea to the masses.
Selling is an art of persuasion. Master the fundamentals of selling and your business is bound to explode with profits and customer loyalty.
You may believe you are not a sales person and your business is not about making sales. Okay. I used to agree too, but I quickly changed my mind when I read a report on selling.
Ben Hart who is a top-notch copywriter stated that, "We are always selling our ideas and ourselves." Whether it's to our boss, spouse, friend or children - we are attempting to persuade others to see what we see, do what we want them to, and act on what we want them to act upon.
As a mother of 3 wonderful children, I am always persuading them to clean their rooms, pick up their toys, brush their teeth, etc. And what I've discovered to be unique about doing this on a daily basis is the must-know keywords to getting what I want from them.
No, I'm not talking about becoming a controlling tyrant, but I've learned the buttons to push when I need my children to act. This has come through trial and error, but I assure you that with the following information I'm going to share with you - you will beat the learning curve instantly because these are simple-easy-to-apply tips you can use now.
Avoiding these 3 Deadly Copywriting Mistakes will help you persuade your target market to take action.
Mistake # 1
Bad first impressions kill your profits!
You have only moments to get your reader's attention. The very first words on your page indicate whether or not you're going to make a sale. It's a sale or no sale situation and you've got grab your reader's attention immediately!
Avoid the #1 pitfall of copywriting - writing headlines about your interests and not what your reader's are interested in will definitely kill your sales.
No one cares that you're #1 on Google's search engine, but your readers will respond to how you can help them reach #1 for Google rankings. Indulge your reader's desires by knowing their concerns, needs, and wants.
Immediately address how your product or service will benefit their life by providing a solution to their problem.
Mistake #2
Don't let people opt-in
Why? Why shouldn't your readers opt-in to get information from you? Don't be afraid to ask for their name and e-mail address. If they don't want to give you their information, they don't want your service.
An opt-in box provides you valuable information.
1. You will capture information about who is interested in knowing more about your service
2. You can determine whether or not your page/words are working to generate enough interest
3. Your opt-in page will build a solid list of prospects/customers
As an incentive to your prospects, offer a free report, e-zine or newsletter subscription, etc. It's a quid-pro-quo situation...something for something.
Mistake #3
People still read word for word.
People do not read web pages - they scan them.
When a person visits your site, they search the page for keywords and phrases that attract their attention. Your visitors are continually overloaded with information, products and services. Your visitor's lives are hectic and they're on-the-go, therefore, not every word on your page will grab their attention.
Your web page should have:
• No more than 4 lines for each paragraph
• Bolded text on keywords
• A conversational tone
• Underlined words for links only (do not confuse your reader)
• Bullets for important information
You only have one chance to make a first impression - your page determines who will stay and who will go. Avoiding these common mistakes, will improve your profits and garner a strong customer base.
